N. Aminah, Wasehudin, Apud, Itang, and U. . Muawanah , Trans., “INTERACTIVE MODEL OF WORD OF MOUTH MARKETING AND BRAND TRUST IN CHOOSING AN EDUCATIONAL INSTITUTION IN SERANG REGENCY”, Leadership: j. mhs. manaj. Pendidikan. Islam. Lensi, vol. 7, no. 2, pp. 615–630, Jun. 2026, doi: 10.32478/leadership.v7i2.4761.