INTERACTIVE MODEL OF WORD OF MOUTH MARKETING AND BRAND TRUST IN CHOOSING AN EDUCATIONAL INSTITUTION IN SERANG REGENCY. Leadership: Jurnal Mahasiswa Manajemen Pendidikan Islam, [S. l.], v. 7, n. 2, p. 615–630, 2026. DOI: 10.32478/leadership.v7i2.4761. Disponível em: https://e-journal.iaikahm.ac.id/mpi/article/view/4761. Acesso em: 30 oct. 2026.